Hydrafacial recently launched it’s first ever loyalty app for both their DTC audience and their B2B customer base. The MyBeautyHealth app will not only reward consumers for their monthly Hydrafacial treatments, but empower Hydrafacial providers to increase their revenue and patient retention.
For this project, I acted as both Art Director and lead designer to establish the look and feel of the launch campaign for both B2B and DTC audiences. This included app store images, social assets, emails, and sales and training assets.
